Free guide · 9 pages · Includes the AI prompt

Menu Engineering Guide

This guide shows you how to build a menu that makes more profit without needing more customers, by sorting every item into one of these four groups.

  • Popular and high profit

    Keep it on the menu. It's what earns you the most profit.

  • Popular but low profit

    Raise the price. People already love it, but it leaves you too little profit.

  • High profit, not popular

    Get more people to order it. It earns good profit every time it sells.

  • Low profit, not popular

    Take it off the menu, unless it brings people in.

The framework
The framework
1. Contribution margin
1. Contribution margin
2. Menu mix
3. The four groups
How to do it with AI

How to use the guide

Three steps to a more profitable menu.

  1. 1. Export your sales

    At least a month from your POS system, with recipe costs if it doesn't already store them.

  2. 2. Sort every product

    Into the four groups, using a spreadsheet and the guide, or with the AI prompt.

  3. 3. Make the changes

    Keep, reprice, promote or take items off the menu to improve your profitability.